"Providing insurance
professionals with the
information and advice they
need to make informed,
intelligent decisions"

Jon Persky

Jon Persky graduated from Duquesne University, holds an MBA in Finance from the University of Pittsburgh, is a Certified Public Accountant, a Certified Insurance Counselor, and a Professional in Human Resources.


He has spent the majority of his professional career in the insurance industry in positions such as Controller, Chief Financial Officer, and Personnel Director. The agencies Jon has been associated with range from a large commercial lines agency to a 35 location non-standard specialty auto agency.


As a national faculty member of the Society of Certified Insurance Counselors for over 20 years, Jon is the Society's exclusive lecturer on Perpetuations, Mergers & Acquisitions, and Agency valuations. He facilitates these topics as well as many others at Graduate Studies Ruble Seminars and Agency Management Institutes countrywide.


Contact Jon at jon@optperform.com


Becky Lathrop

Becky Lathrop, is a Certified Insurance Counselor, a Certified Professional Insurance Agent, has a degree in Risk Management and Insurance from Florida State University, and has been working in the insurance industry for over 25 years. She has spent the majority of her professional career in industry positions such as Business Consultant, Sales Manager, Underwriting Consultant, and Portfolio Manager.


Since 1998, Becky has been helping agencies to grow profitably by counseling them in areas such as workflow management, staff organization and stratification, sales/marketing business plans, client retention, strategic planning, and producer compensation.. She has developed and facilitates a Marketing/Profitability workshop to help agents manage their loss ratios and to assist them with capitalizing on agency growth and contingency bonus opportunities.


Becky's agency and corporate experience provides unique perspective when assisting her clients. She is also on the faculty of the Society of Certified Insurance Counselors and lectures on a variety of topics.


Contact Becky at becky@optperform.com

Debra Austin

Debra Austin has been coaching and consulting for more than 18 years.  She has worked in a multitude of industries including oil and gas, insurance, and financial services. Debra’s experiences have taken her from the oil patch as a geophysicist to business trainer, sales, sales management, business acquisitions, business consultant, and business coach.


Since 2000, Debra has been helping business owners grow profitable companies by successfully navigating the six business minefields:  strategic planning, marketing, employee acquisition and retention, sales management, time management and exit planning.


Debra holds a Bachelor of Science degree from Purdue University, and a Masters in Business Administration from Southern Methodist University. She is also a Professional Certified Coach (PCC), COR.E Performance Specialist, Strategic Business Mindset Leader, and certified DISC Practitioner.


Contact Debra at debra@optperform.com